Marcelo Media Group
Kelly opening a box in her sunlit home A race-day moment with an Indianapolis 500 festival car

Building platforms Elevating communities

From overlooked to undeniable

At Marcelo Media Group, we see possibility in the perspectives others overlook. We build creator-led brands around real people, original stories, and communities with something to say—giving distinct voices the platform and support to grow.

A production monitor captures the joy of a colorful room reveal

From margins to mainstream

Martin Marcelo at an ANTA sneaker event

Marcelo Media Group was forged in the space between worlds. Where immigrant ambition meets creative opportunity. Where family bonds become business foundations. Where the underdog perspective becomes our greatest asset.

Growing up between cultures taught us to see what others miss—and to build our own way in. Today, we bring that same resourcefulness to every brand, story, and partnership. Built on hustle. Powered by heart.

MMG brands

Each Marcelo Media Group brand is more than a business. It’s a bet on somebody’s potential. A platform for somebody’s story. A challenge to the status quo of who gets seen and heard.

01 Kelly Marcelo

Kelly Marcelo in her home, surrounded by plants, flowers, and collected details

As a Latina creator, Kelly Marcelo shares home, DIY, and lifestyle content that strikes a balance between inspiration and aspiration. She believes in creating a space that is both beautiful and attainable—and accessible to the community around her.

Kelly’s expertise lies in blending creativity with high-quality content, infusing thoughtful projects with her personality and point of view. From thrifted finds and DIY transformations to everyday moments, her work helps people find joy in the details of everyday life.

Explore Kelly’s world

Brands we’ve worked with

Pinterest Walmart Rust-Oleum 3M Discover HomeGoods Intuit Cheez-It

02 Girls Who Grid

Bonnie Marcelo at the e.l.f. Lip Oil Change experience at Indianapolis Motor Speedway

Girls Who Grid is where motorsports meets main-character energy. Founded by Bonnie Marcelo, it’s a place for people who love the sport and the moments that make it theirs—from the roar of the engines to the perfect race-weekend outfit.

We bring trackside coverage with a girl’s-eye twist. Think race-day outfit inspiration, friendly fan tips, and behind-the-scenes moments you won’t find anywhere else. Whether you’ve been a fan for years or you’re learning what a starting grid is, we make the sport feel fun, approachable, and totally your vibe.

Because at the end of the day, racing is better when everyone feels like they belong in the fast lane.

Meet Girls Who Grid

Brands we’ve worked with

Indianapolis Motor Speedway Estée Lauder Macy’s

The MMG method

  • See different: We spot opportunities where others see obstacles.
  • Build authentic: Every brand is rooted in real community needs.
  • Own everything: We create assets, not just content.
  • Multiply impact: Success shared is success multiplied.
A Jordan and JD brand event Sneakers and keepsakes from a brand experience

Be a part of
what’s next.

Whether you’re a creator with a distinct perspective, a brand seeking a real connection, or a partner who sees what’s possible—let’s build something that matters.

Name

Opens a draft in your email app for you to send.

A quiet moment at home in the afternoon sunshine