# Privacy Policy

**Marcelo Media Group**

Last updated: February 20, 2026

## 1. Introduction

Marcelo Media Group ("MMG," "we," "us," or "our") operates internal tools and analytics platforms to support our content creation business. This Privacy Policy describes how we collect, use, and protect information in connection with our services and applications, including MMG Creator Analytics.

## 2. Information We Collect

### 2.1 Social Media Account Data

When you authorize our application to connect to your social media accounts (TikTok, Instagram, YouTube, or other platforms), we may collect:

- Public profile information (username, display name, profile picture, bio, follower/following counts)

- Video and content performance metrics (views, likes, comments, shares, watch time, engagement rates)

- Audience demographic data (age ranges, geographic regions, gender breakdowns)

- Traffic source data and content reach analytics

### 2.2 Authentication Data

- OAuth tokens and credentials required to access authorized social media APIs

- Account identifiers provided by third-party platforms

### 2.3 Business Data

- Brand partnership and deal information

- Email communications related to business operations

- Contact information for business partners and collaborators

## 3. How We Use Information

We use collected information exclusively for:

- Tracking content performance and audience growth trends

- Generating analytics reports and rate cards for brand partnership negotiations

- Optimizing content strategy based on performance data

- Internal business operations and record-keeping

We do **not**:

- Sell, rent, or share personal data with third parties for marketing purposes

- Use data for advertising or ad targeting

- Make collected data publicly available

- Use data for purposes beyond our internal business operations

## 4. Data Storage and Security

- Data is stored on secure, self-hosted infrastructure located in the United States

- Access is restricted to authorized MMG team members only

- We use encrypted connections (HTTPS/TLS) for all data transmission

- Social media API tokens are stored securely and never exposed publicly

- We retain data for as long as necessary for our business purposes or as required by applicable law

## 5. Third-Party Services

Our applications connect to third-party platforms including:

- **TikTok** (via TikTok for Developers API)

- **Instagram / Meta** (via Meta Graph API)

- **YouTube / Google** (via YouTube Data API)

- **Apify** (for supplemental public data collection)

Each platform's own privacy policy governs data collected directly by that platform. We only access data you have authorized us to access through their respective OAuth flows.

## 6. Your Rights

You may at any time:

- **Revoke access** to any connected social media account through that platform's settings

- **Request deletion** of your data from our systems by contacting us

- **Request a copy** of the data we hold about you

## 7. Data Retention

We retain social media analytics data for up to 2 years to enable long-term trend analysis. You may request earlier deletion at any time. Authentication tokens are retained only while the connection is active.

## 8. Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children.

## 9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted at this URL with an updated "Last updated" date.

## 10. Contact Us

For privacy-related inquiries:

**Marcelo Media Group**

Email: martin@marcelomediagroup.com

Website: https://marcelomediagroup.com